On Monday, November 11, 2024, London hosted Amarone Calling, an exclusive event celebrating the extraordinary winemaking tradition of Valpolicella. Set in the stunning venue of The View, at the Royal College of Surgeons of England, producers, experts, and wine enthusiasts came together for a day dedicated to the flavors, stories, and culture that make Amarone and Recioto della Valpolicella so unique.
A Journey into the Flavors of Valpolicella
The event began with a Walk Around Tasting from 11:00 AM to 7:00 PM, offering B2B and B2C attendees the chance to discover our Amarone Valpolicella Classico Riserva 2015, one of our finest expressions crafted from the most prestigious vineyards in Valpolicella.
Guests had the opportunity to meet some of Italy’s most representative producers, sharing stories, traditions, and their unwavering commitment to quality.
Two institutional Masterclasses, held at 1:00 PM and 3:30 PM, provided an in-depth exploration of the strong connection between territory and production, offering a unique perspective on the processes that make these wines iconic.
Young Talents and a Successful First Experience
Among the highlights of the day, special recognition goes to Giovanni and Annalaura, our two young ambassadors from Tenuta Santa Maria Valverde, who participated in their first international experience. With enthusiasm and professionalism, they represented their homeland, captivating the London audience and earning praise for their passion and dedication.
An International Success
Thanks to the collaboration with Consorzio Tutela Valpolicella, Amarone Calling reinforced Amarone and Recioto’s status as ambassadors of Italian wine excellence.
The outstanding participation and enthusiasm of the attendees made this event a perfect platform to promote the wines of Valpolicella in a dynamic and sophisticated market like London.
Our Thanks
A heartfelt thank you to everyone who participated and made this event possible: our fellow producers, the representatives of the Consorzio, and most importantly, the wine lovers who continue to support and celebrate Italian excellence.
Amarone Calling London 2024 concluded with a toast, reminding us that wine is not just a product but an experience, a culture, and a passion that brings people together.
We look forward to welcoming you to the next event as we continue this extraordinary journey into the world of Valpolicella wines!
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